76The La Poste advert highlights the story of an elderly man to whom multiple incidents happen but thanks to the La Poste teams, he can receive help to better cope with them. La Poste chose the title “La belle vie” by Sacha Distel to accompany its campaign. “La Belle Vie” is an emblematic song whose theme was composed by Sacha Distel in 1962 under the original title “Marina”. “La Belle Vie” has become one of Sacha Distel's most famous songs, capturing the joyful essence of life. It has been performed by many artists over the years, contributing to its international recognition as a classic of popular music.
