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Happy birthday to Laroche Valmont (75 years old). Remember his hit “T’as le look Coco” which made him a millionaire thanks to advertising!

Laroche Valmont, whose real name is Jean-Quentin Gérard, was born on June 22, 1949 in Bourg-en-Bresse. In 1984, he made a real hit with his title, which very quickly became a hit “You have the look, coco”. 

Thanks to its catchy title You have the Coco look, released in 1984, Laroche-Valmont became a millionaire! And if he can live like a king thanks to this musical title alone, it's because his song You have the Coco look was a success but also thanks to the advertising spots. “It was the first top 50 hit in 1985 to be diverted into advertising. It was 'You have the Peugeot look' for a scooter. And then there was Coco Frigo and above all 'You have the coconut look' for a tube of tomato sauce”, the singer-songwriter recalled.

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